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"you" attitude
that is, by speaking and writing in terms of your audiences wishes, interests, hopes and preferences
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euphemisms
or miler synonyms that convey your meaning without carrying negative connotations.
"old"=senior citizens
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Bias-free language
avoids words and prases that unfairly and even unethically categorize or stigmatize people in ways related to gender, race, ethnicity, age , or disability
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Bias Free language
- gender bias
- racial and ethnic bias
- age bias
- disability
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Establishing your Credibility
- honesty-will earn you respect, even if they dont always agree with you
- objectivity-show that you can distance yourself from emotional situations and look all sides of an issue
- awareness of audience needs-let audience know you understand whats important to them
- credentials , knowledge, expertise-do your research
- endorsements-statement on your behalf by someone who is accepted by your audience as a expert
- performance-get the joh done
- confidence-believe in yourself and in the message without sounding boastful or arrogrant
- sincerity-when you praise, dont use hyperbole. point out specific qualties that warrant praise
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style
- the choices you make to express yourself:the words you select, the manner in which you use those words in sentences, and the way you build paragraphs from individual sentences.
- style creates tone.
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tone
- overall impressions in you messages.
- right tone depends on the nature of you r message and your relationship with the reader.
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tone of your business messages can range
from informal o conversational to formal.
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conversational tone- plain language that sounds businesslike without being stuffy at one extreme or too laid back and informal at the other extreme
FOLLOW THESE GUIDELINES
- understand the difference between texting and writing
- avoid obsolete and pompous language
- avoid preaching and bragging
- be careful with intimacy
- be careful with humor
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active voice
- when the subject peforms the action and the object receives the action
- Jodi sent the email message
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passive voice
- when the subject receives the action
- the email message was sent by jodi
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hone your craft by viewing your writing at three levels
- strong words
- effective sentences
- coherent paragraphs
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abstract word
expresses a concept, quality, or characterisitc
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when you compose busines messages. look for most powerfulwords for each situation
- choose strong, precise words-choose words that exprss your thoughts clearly, specifyically, strongly.
- choose familiar words-words that are best to you and your readers
- avoid cliches and buzzwords carefully-bw-newly coined terms often associated with technology
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sentences come in four basic varities
- simple-one main clause
- compound-two main clauses that express two or more independent but related thoughts
- complex-expresses one main thought and one or more subordinate thoughts
- compound-complex-two main clauses at least one contains subordinate clause
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elements of a paragraph
- topic sentence= introduces topic
- support sentences-must be related to the topic and provide examples , evidence, and clarification
- transitions- connect ideas by showing how one thought is related to another.
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developing paragraphs
- illustration
- comparison
- contrast
- cause and effect
- classification
- problem and solution
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four aspects of being sensitive to audience needs when writing business messages
- "you" attitude
- good etiquette
- sensitive communications
- avoid biased language
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how to select the words that not only correct but also effective
- balancing abstract and concret words
- choosing powerful and familiar words
- avoiding cliches, buzzwords, and using jargon carefully
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