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• - how you think
• -simplicity of concept and organization
• -not simple minded

• dont use jargon
• provide context
• use transitions

• "time and space are money"
• when combined with clarity they create an enormous challenge

• start with most important thing first
• always can cut story from bottom

unbiased, not taking sides

give credit to sources of information

perfect objectivity

Who? What? When? Where? Why? How?

• ex: celebrities, politicians, sports celebs
• well known people and interested in what they are doing
• news value

news that impacts so many people

• adds interest, paraphrase, partial quotes
• use multiple sources

• answers most important questions: (at least) who what when where
• the whole point of the story

• explains more of the story
• very rare for writing to be in cronological order
• inverted pyramid used the most

• grabs attention
• make reader want to know more

• proximity
• conflict
• impact
• prominence
• timliness

• most common
• one sentence
• no more than 33 words (30-33)

• may have more than one fact
• 30 words
• not too much detail, but enough

individuals involved not named

• good way to get attention
• used sparingly
• sometime use question for attention

• designed to give basic info
• leads to more questions

speakers exact words, paraphrasing

• be used sparingly
• use exact words

• quicker, more rapid
• reporters constantly updating, 24/7 job
• hard to check sources, limited time
• responsible for getting it right quickly

personal journals

concept that helps us decide what a mass media audience is or should be interested in

events that change people's lives are classified as news

refers to how long ago an event happened

words or phrases that are repeated throughout an article to give ther reader a sense of unity

• takes the words inside the sentence or paragraph and makes them into a link
• only a few words should be used as a link (3-5)
• should be obvious where the link is going
• no paragraph should have more than one or two inline links

• can be placed at any appropriate place on the page
• not as efficient as inline link
• should be apparent where it will take reader

• most important concept for graphic artists
• allows words to be seen and distinguished from other words or pictures

• visible enticements for the reader to read
• make for easier reading, but demand disciplined thinking
• transitions are important

• clear and specific
• will tell the reader what the story is about
• allows reader to decide whether or not to delve more deeply into a site

• range from 2 to 4 words
• do not try to express a complete thought

• more common for news websites and newspapers
• form a complete sentence with a subject and verb, but leave out words not essential for understanding

• try to give readers an overview of a longer story
• as long as 2 to 3 sentences
• does not have to emphasize the most important like lead paragraph

• give reader interpretation of the information in the story
• emphasize the how or why of a story rather than the who what when or where

• try to pique the interest of the reader not only by presenting information about the story, but also by expressing some opinion or displaying some attitude
• writer may use sarcasm, irony, or another device to get reader thinking about information
• point is to entertain reader

• line of type within the body copy of an article that informs the reader what is coming up next within the copy
• break up the copy, introducing more white space, making articles easier to read

• old journalistic term for the text that describes what is in a picture
• usually no more than a sentence, two at the most
• gives enough information to understand picture

• 1 or 2 paragraph pieces that describe other elements on a website page
• text that describe nontext elements (video)