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Marketing management
the process of planning and executing the development, pricing, promotion, and distribution of an organization's goods and/or services
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Marketing
the process of planning and executing the development, pricing, promotion, and distribution of an organization's goods or services
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Market
a group of potential customers having purchasing power and unsatisfied needs
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Market survey
a study that is used by a business to determine where the potential customers are located
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Economic base
wealth produced in or near a community that provides employment and infome to the local population
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Competition
practice of trying to obtain something that is being sought by others under similar circumstances at the same time
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The Census of Population
A source of market data that compiles population statistics with regard to distribution of population by region, area, etc.
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The Census of Business
A source of market data that explains where certain businesses are located (this specifies if its a merchandising, manufacturing or retailing business)
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The Census of Housing
A source of market data that keeps track of new home sales by region and/or the construction of new houses by region and specific area
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The Census of Manufacture
A source of market data that explains where certain manufacturers are located (this says what type of manufacturing is taking place)
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Advertising
The art of making the public aware of the services or commodities that a business has for sale
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Sales promotion
A plan which provided inducements to potential purchasers of products or services
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Merchandising
The purchase, pricing, display and sale of merchandise
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What is the mortuary manager's #1 objective?
To meet the needs of the families served
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What is the mortuary manager's #2 objective?
To meet the needs of the business
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Cash discounts
Discounts from quoted prices as an inducement for prompt payment of invoices
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Quantity discounts
the amount by which the bill or invoice will be reduced when a minimum quantity of merchandise has been ordered
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Rebates
The return of a portion of a payment
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Consignment
To give to an agent to be cared for or sold
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Direct approach presentation
The method of selling merchandise whereby the funeral director remains in the selection room trhoughout the selection process
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Direct approach presentation is aka
Direct selection room procedure
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Indirect approach presentation
The method of selling merchandise whereby the funeral director does not stay in the selection room during the selection process
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Indirect approach presentation is aka
Indirect selection room procedure
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Caskets
A rigid container which is designed for the encasement of human remains and which is usually constructed of wood, metal, fiberglass, plastic, or like material and ornamented and lined with fabric
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Outer burial containers
Any container which is designed for placement in the grave around the casket including, but not limited to, containders commonly known as burial vaults, grave boxes, and grave liners
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Urns
A container for cremated remains; a vase with a foot or pedestal
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Sundry items
The various miscellaneous items provided or used to complement the services of a funeral director
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Funeral ceremony
A service commemorating the deceased with the body present
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Visitation/calling hours/vising hours
time set aside for friends and relatives to pay respect for the deceased prior to the funeral service
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Memorial service
A service to commemorate the deceased held at the cemetary prior to burial
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Graveside service
A service to commemorate the deceased held at the cemetery prior to burial
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Direct cremation
A disposition of human remains by cremation, without formal viewing, visitation, or ceremony with the body present
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Immediate burial
A disposition of human remains by burial, without formal viewing, visitation, or ceremony with the body present, except for a graveside service
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Inventory/merchandise
those goods or stock of goods which are held for resale; goods purchased for resale at a profit
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Inventory is aka
merchandise
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Merchandise
goods purchased for resale at a profit
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Cash discount
a reduction of the price given for payment of an account within the time limits established by the sales contract
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Discount period
a specific number of days during which a discount is available if the account is paid
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Economic Order Quantity
Quantity to be purchased which minimizes total costs
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EOQ
Economic Order Quantity
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Purchase discounts
the amount of any discounts granted by suppliers to encourage prompt payment of their invoices
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Invoice
a source document showing quantity, description, prices of items, total amount of purchase and the terms for payment
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2/10, N/30
2% off if paid in 10 days, Net if paid in 30 days
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