VIC3001 MidTerm Ch. 7

  1. Why is the Washington Redskins mascot/logo
    • Redskins is consider slang or an insult for
    • Native Americans.
  2. What did some news organizations do to lesson
    the impact of "offensive" sports organizations' names?
    They only use the city’s name.
  3. Discussion question: What are your thoughts of
    racer Danica Patrick? What are your thoughts of Cowboys QB Tony Romo?
    • I believe it’s good that Danica uses her good
    • looks for modeling because not only does it promote her image, it’s also a good
    • separate income from racing.
  4. How do you think visual stereotypes have changed
    over the years? How have they not changed?
    • I feel as though stereotypes have become part of
    • everyday life. We know that they’re bad, but when no one is looking we still
    • believe them to be true. It is basically a security blanket for society.
  5. Before the printing press, how were published materials
    • casting mold type in metal. He combined a type
    • mold acceptable for printing, a suitable metal alloy, ink, paper, and
    • parchment, bookmaking, and a press.
  6. What was/is textur?
    • The typeface Johannes Gutenberg used to print
    • his Bibles.
  7. Who was Johannes Gutenberg? Why is he relevant
    in the history of printing and publishing?
    Originally born Johannes Gensfleisch
  8. In what year was Gutenberg's Bible introduced?
    Where does this fall in relation to da Vinci and Christopher Columbus?
  9. Who, more than likely, first used moveable type?
    Additionally, who created paper? (Hint: Think country; not a person.)
    • Chinese; the emperor’s enuch Ts’ai Luin invented
    • paper
  10. What's the first American newspaper with a
    regular circulation? With its two-column design, what published work did it
    • The Boston News-Letter; similar style to
    • Gutenberg’s Bible
  11. What are the 6 perspectives of typography? Be
    able to define each
    • Blackletter: called gothic, old style, old
    • English, renaissance, or medieval; highly ornate and decorative

    • Roman: most commonly used; gently curved serifs
    • create lines that are easy to read

    Script: cursive writing, mimics handwriting

    • Miscellaneous: novelty or display type; draws
    • attention to itself

    • Square Serif: sometimes called 3-D, slab, or
    • Egyptian; “brick like”

    Sans Serif: “block type;”
  12. Who was the first person to introduce a typeface
    which mimics the handwriting of ordinary people? In what year did he do this?
    In 1557, Robert Granjon introduced Script.
  13. In 1997, what did Stefan Sagmeister do to show
    "the pain that seems to accompany most of our design projects"?
    • (1996?) poster for Lou Reed’s “Set the Twilight
    • Reeling.”
  14. What period is known as the "dark
    ages" of typographical design? Why is this?
    • Industrial; machine mentality ruled style,
    • efficiency in design and the ability to attract attention to advertisements,
    • rather than the appearance of a typeface, were praised.
  15. In other countries, how has Twitter been used as
    a communication tool? What two examples are outlined in the textbook?
    • Moldova. It mobilized more than 10,000
    • protestors for a rally against the communist leadership. Iran helped organize
    • opposition to the presidential election.
  16. In 2009, what did author Stephen King do in
    support of the printed book?
    • He sold 1,500 signed copies of his novel Under
    • the Dome from the publisher’s website for $200.
  17. What does New York Times Magazine writer Kevin
    Kelly believe will happen as all analog print books become digitized?
    • They will become more valuable as an
    • intellectual resource.
Card Set
VIC3001 MidTerm Ch. 7
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