-
What are the 2 basic emotions/feelings subliminal
messaging aimed to trigger in media advertisements?
anxiety and nervousness/fear
-
Know the definition of "subliminal". What
is the key component which makes messaging "subliminal"?
- existing or operating below the threshold of
- consciousness; being or employing stimuli insufficiently intense to produce a
- discrete sensation but often being or designed to be intense enough to influence
- the mental processes or the behavior of the individual; a hidden message
-
What is the difference between "subliminal
advertising" as compared to "shock" and/or
"associative" advertising?
- 1. subliminal
- is a hidden message and is only revealed if you look for it or think more
- deeply whereas shock and associative is more blunt about their advertisement
-
Discussion Question: Do you think subliminal
messaging can/would be affective in advertising today? Why or why not?
- Yes, because my generation has been so exposed to
- explicit topics (such as sex), that it is always a common thought
-
In addition to advertising, where/how has
subliminal messaging been used?
-
At which gender do you think past subliminal
messaging campaigns were aimed? Be able to explain.
- 1. Males
- because most subliminal messages involve sex and men are more known for
- thinking more about sex than women
-
What have recent experiments/studies shown about
the effectiveness of subliminal messaging in advertisements?
- 1. The
- brain does not act differently when exposed to subliminal messaging
-
When did the FCC ban subliminal messaging in
advertising campaigns?
1970s
-
What is "persuasion"? In contrast, what
is "propaganda"?
- persuasion uses factual information and emotional
- appeals to change a person’s mind and to promote a desired behavior. Propaganda
- uses one-sided and often nonfactual information or opinions that appear to be
- facts, along with emotional appeals, to change a person’s mind and promote a
- desired behavior.
-
According to Aristotle, what are the three
components of persuasion? Be able to define to what each refers
- ethos: refers to a source’s credibility
- logos: refers to the logical arguments used to persuade an individual
- pathos: refers to emotional appeals used in the persuasive argument
-
According to the textbook, how many people in the
US are employed in the advertising industry and how many worldwide are billed?
more than 400,000 and billed $650 billion
-
What is "product placement"? Be able to
give examples of how it's used.
- 1. showing
- a product in motion pictures and television programs. James Bond driving an
- Aston-Martin.
-
What are "supergraphics"?
- a billboard displayed on a entire side of a
- multi-story building. Produced by SkyTag and other companies can be as much as
- 20 stories high.
-
How has Social Media changed public relations and
its practice?
used to get the word out to influential networkers
-
How did Tom Howard's famous photograph change
journalistic integrity for newspapers?
- “The message is: we present the news in exciting
- visual ways better than our competition.”
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