Ch.8

process of setting objectives and determining how best to accomplish them

statement of action steps to be taken in order to accomplish the objectives

look 3 or more years into the future

cover one year year or less

identifies long-term directions for the organization

indicate how different components of the enterprise will contribute to the overall strategy

identifies short-term activities to implement strategic plans

standing plan that communicates broad guidelines for decisions and action

describe rules for what actions are to be taken in specific situations

single-use plans that commit resources for specific time periods to activities, projects, or programs

the process of predicting what will happen in the future

identifies alternative courses of action to take when things go wrong

identifies alternative future scenarios and makes plans to deal with each