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- author "Jose alvarez"
- tags "Desktop publishing midterm"
- description "Desktop pub midterm"
- fileName "Desktop pub mid term"
- freezingBlueDBID -1.0
- What are the 5 things you should ask yourself before starting a project?
- Whose my intended audience?
- What's the basic message?
- What the format?
- What's the competitors messages?
- What's the relation to other publications?
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High impact publications have a lot of what?
Contrast
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What are the two things that every effective graphic design balances?
- 1. Symmetrical balance - even balance to the left and to the right.
- 2. Asymmetrical balance - an arrangement of unlike objects of equal weight.
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What are the 4 basic design principles (CARP)?
Contrast, repetition, alignment, and proximity
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Which of the 4 principles is "useful" for 1 page pieces but critical for multiple-page pieces?
Repetition
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Give an example of each of the four basic principles of design
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What is white space?
Space on a page that is free of text or artwork. One of the most under valued tools.
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What is black space?
A photo or an illustration
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What are the 6 terms associated with design principal/page layout?
Sink- rules - bleed- grids - gutter - jumpline
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What is a sink?
Also called a drop, a sink is a band of White space at the top of the page.
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What are rules?
Also called lines. Used to outline or underline elements to emphasize them.
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What is bleed?
An imagine that extends all the way to the end of the page.
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What are grids?
Grids are non printed lines that establish the overall structure of a page
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What is a gutter?
The inner space of facing pages.
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What is a jumpline for?
A jumpline is used to inform readers when articles are continued from one page to another
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What are the 3 types of relationships that can be established with text (three C's)?
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What is x-height in type?
The height of the main body of lower case letters.
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What is cap height in type?
The height of upper case font
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What is ASCENDER in type?
The part of the lower case letter that extends past the x height. Such as in d, b, and h.
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What is DESCENDER in type?
The part of lower case letters that extended below the baseline. Such as in p, g, and y
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What is a BOWL in type?
The space inside some letters. such as in b, q or a
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What is a SERIF in type?
Font that has short cross-strokes at the top and bottom of each letter.
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Define type face style? The variation of weight and stroke that lend to flexibility in contrast
The variation of weight and stroke that lend to flexibility in contrast
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What does type weight mean?
A letters width and stroke thicknesses
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What type is best used for text and what type is best used for display?
Serif is best for text because it make letters easily recognizable. For display use the bold-face version of the body text.
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Identify the different types of typeface.
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What does kerning mean?
The adjustment space between only two letters in word.
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What is tracking?
The amount of space between each letter throughout the entire word.
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What are moderate or radical structures?
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Identify type that has a thin slabby
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What is a thick/think structure type?
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What is grey space?
Grey space is text
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What are the three things colors do for a project?
- 1. Color sets the mood
- 2. Color gets attention
- 3. Color sends a message
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What is color temperature (Kevin)?
The measurement of light in color
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What is the color sequence as heat increases in color?
red - orange - yellow - white - blue
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What is the average temperature for Kelvin?
5,000
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What is the RGB color mode and where is it used?
It stands for Red, green, and blue. Computer and TV screens use RBG by mixing light
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What is the color mode CMYK and where is it used?
Its Cyan, magenta, yellow, and black. Its used in printers and provides the greatest number of mixed colors.
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What is TINT?
Its made by adding white to a pure color
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What is SHADE?
Adding black
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What is tone?
Adding grey
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What do colors that are close together tend to do?
They are Soothing
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What do colors that are TOO close to each other tend to do?
They wash each other out
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What is the problem with having red and green on project?
Many men are color blind and cannot see red and green specifically
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Why do you want to avoid avacado and gold colors?
They are for older generations
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What are cool colors that bring calmness?
Blue, green
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What are the warm colors that excite?
Red and yellow
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What are the different meanings for the color white in the eastern and western worlds?
In the west they symbolize purity. in the east they symbolize death
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How can color take away meaning from a message?
If there's too much
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Should you stick with one color scheme only?
Yes, use only warm or only cool colors. Do not mix them
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