Desktop pub mid term.txt

    • author "Jose alvarez"
    • tags "Desktop publishing midterm"
    • description "Desktop pub midterm"
    • fileName "Desktop pub mid term"
    • freezingBlueDBID -1.0

    • What are the 5 things you should ask yourself before starting a project?
    • Whose my intended audience?
    • What's the basic message?
    • What the format?
    • What's the competitors messages?
    • What's the relation to other publications?
  1. What is contrast?
    Image Upload 1
  2. High impact publications have a lot of what?
  3. What are the two things that every effective graphic design balances?
    • 1. Symmetrical balance - even balance to the left and to the right.
    • 2. Asymmetrical balance - an arrangement of unlike objects of equal weight.
  4. What is repetition?
    Image Upload 2
  5. What are the 4 basic design principles (CARP)?
    Contrast, repetition, alignment, and proximity
  6. what is proximity?
    Image Upload 3
  7. what is alignment?
    Image Upload 4
  8. Which of the 4 principles is "useful" for 1 page pieces but critical for multiple-page pieces?
  9. Give an example of each of the four basic principles of design
  10. What is white space?
    Space on a page that is free of text or artwork. One of the most under valued tools.
  11. What is black space?
    A photo or an illustration
  12. What are the 6 terms associated with design principal/page layout?
    Sink- rules - bleed- grids - gutter - jumpline
  13. What is a sink?
    Also called a drop, a sink is a band of White space at the top of the page.
  14. What are rules?
    Also called lines. Used to outline or underline elements to emphasize them.
  15. What is bleed?
    An imagine that extends all the way to the end of the page.
  16. What are grids?
    Grids are non printed lines that establish the overall structure of a page
  17. What is a gutter?
    The inner space of facing pages.
  18. What is a jumpline for?
    A jumpline is used to inform readers when articles are continued from one page to another
  19. What are the 3 types of relationships that can be established with text (three C's)?
  20. What is x-height in type?
    The height of the main body of lower case letters.
  21. What is cap height in type?
    The height of upper case font
  22. What is ASCENDER in type?
    The part of the lower case letter that extends past the x height. Such as in d, b, and h.
  23. What is DESCENDER in type?
    The part of lower case letters that extended below the baseline. Such as in p, g, and y
  24. What is a BOWL in type?
    The space inside some letters. such as in b, q or a
  25. What is a SERIF in type?
    Font that has short cross-strokes at the top and bottom of each letter.
  26. Define type face style? The variation of weight and stroke that lend to flexibility in contrast
    The variation of weight and stroke that lend to flexibility in contrast
  27. What does type weight mean?
    A letters width and stroke thicknesses
  28. What type is best used for text and what type is best used for display?
    Serif is best for text because it make letters easily recognizable. For display use the bold-face version of the body text.
  29. Identify the different types of typeface.
  30. What does kerning mean?
    The adjustment space between only two letters in word.
  31. What is tracking?
    The amount of space between each letter throughout the entire word.
  32. What is monoweight?
  33. What are moderate or radical structures?
  34. Identify type that has a thin slabby
    Image Upload 5
  35. What is a thick/think structure type?
  36. Identify slanted serif
    Image Upload 6
  37. What is grey space?
    Grey space is text
  38. What are the three things colors do for a project?
    • 1. Color sets the mood
    • 2. Color gets attention
    • 3. Color sends a message
  39. What is color temperature (Kevin)?
    The measurement of light in color
  40. What is the color sequence as heat increases in color?
    red - orange - yellow - white - blue
  41. What is the average temperature for Kelvin?
  42. What is the RGB color mode and where is it used?
    It stands for Red, green, and blue. Computer and TV screens use RBG by mixing light
  43. What is the color mode CMYK and where is it used?
    Its Cyan, magenta, yellow, and black. Its used in printers and provides the greatest number of mixed colors.
  44. What is TINT?
    Its made by adding white to a pure color
  45. What is SHADE?
    Adding black
  46. What is tone?
    Adding grey
  47. What do colors that are close together tend to do?
    They are Soothing
  48. What do colors that are TOO close to each other tend to do?
    They wash each other out
  49. What is the problem with having red and green on project?
    Many men are color blind and cannot see red and green specifically
  50. Why do you want to avoid avacado and gold colors?
    They are for older generations
  51. What are cool colors that bring calmness?
    Blue, green
  52. What are the warm colors that excite?
    Red and yellow
  53. What are the different meanings for the color white in the eastern and western worlds?
    In the west they symbolize purity. in the east they symbolize death
  54. How can color take away meaning from a message?
    If there's too much
  55. Should you stick with one color scheme only?
    Yes, use only warm or only cool colors. Do not mix them
Card Set
Desktop pub mid term.txt
Fresno State Desktop Publishing Midterm