Chapter 3

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  1. Bormann's Symbolic Convergence Theory
    • Sharing common fantasis transforms a collection of individuals into a cohesive group.
    • Rhetorical and Socio-psychological traditions.
  2. Fantasy Theme Analysis
  3. Objectivist's Criteria for a good theory
    • Explains an event or human behavior
    • Should bring clarity-draw order from chaos
    • Describes the process
    • Goes beyond data to explain why
    • predits what will happen based on repeated situations and the patterns
    • As simple as possible--makes it no more complex than it has to be
    • Must be useful--help people have more control in social situations
    • A good objective theory is testable
    • Qauntify the research
  4. Rhetorical Vision
  5. Falsifiablility
  6. What makes an Interpretive theory good?
    • Offers fresh insight into the human condition--gain new understanding by analyzing the activity regarded as uniquely human--symbolic interaction
    • Clarify Values--activley seek to acknowledge, identify or unmask the meaning behind the message--willing to reveal thier own ethical commitments.
    • Scholarly support is generated--supported, interested and acknowledged by those who are of the same mindset--becomes the subject of widespread analysis.
    • A good interpretive theory often generates change. Society is constructed by communication practices therefore can be changed and reformed
    • Both content and style make a difference. Interpretive theorists have more room for creativity therefore aesthetic appeal becomes an issue.
    • Interpretive scholars use words to support thier theories.
    • Qualitative Tools used are open-ended interviews, artifacts and introspection.
    • Ethnography and Textual Analysis are used most often to study how humans use sings and symbols.
  7. Ethnography
  8. Textual Analysis
Card Set
Chapter 3
Weighing the Words
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