1. high-tech politics
    • politics shaped in which behavior of 1.
    • 1.Citizens
    • 2. Policymakers
    • 3. Pol. agenda
    • are INCREASINGLY shaped by technology
  2. mass media
    • means of popular communication
    • EX/ TV, radio, newspapers,
  3. media event
    • events purposefully staged for media to appear SPONTANEOUS
    • dif. pol. groups stage pol. issues like theatre
  4. investigative journalism
    • use of detective like reporting to unearth scams, schemes, and scandals
    • (puts reporters in adversial relationship w/ pol. leaders)
    • contributes to negativity about journalism
  5. increase in cynicism of pres. candidates
    • 1960- 90% news stories w/ descriptive framework
    • 1992- fav. <20%
    • more about "horse race" or campaign controversies
    • Pro: press =overt, accurate look
    • Con: no t balance w/ topics, less cont. and more policy issues
  6. print media
    newspapers and magazines
  7. broadcast media
    • (tv and radio)
    • 1. makes/breaks politicians
    • 2. takes ppl to war
    • 3. immediacy of news to ppl to pres.
    • EX/ Bush & Iraqi war
  8. chains
    newspapers published by massive media conglomerates (account for 75% of nations daily circulation)
  9. narrowcasting
    • caused by increase in variety of channels
    • focused on 1 topic
    • (media programming on cable TV and Internet)
    • EX/ MTV, Animal Planet
    • Pro: more accessible knowledge
    • Con: worse balance bc pro. allows the pol. apathy to further avoid politics
  10. Reporting the news
    • search for unusual
    • Inc. in fashioning around low level of audience sophistication
    • striving for $ for bottom line contribute
  11. beats
    • specific locations form which nies emanates EX/ Congress
    • news org. assign ppl to beats
  12. trial balloons
    info leaked to see what pol. reaction would be
  13. presenting news
    • superficial
    • must be neatly compressed w/in 30 sec. or between adv. in newspaper
    • Nightline news: skimpy attention
    • more strategy and political game
  14. soundbites:
    • short video clips of appr. 15 sec.
    • dec. in time pres. given to talk on TV news
    • less emphasis on significance in matter
    • avoid policy debate
  15. bias in the news
    • liberal bias: 2x likely they say they are than public
    • majority not systematically "biased"
    • point/counterpoint
    • (believe reader= decider, and rewarded by editor)
    • media - don't want to detract opposer of bias view
    • talking head: shot of person's face talking dir. to camera (unstimulating-> detracts # of viewers)
    • Effects: ppl biased toward interest in topics
  16. "min. effects hypothesis"
    • not as drastic when looking at direct voter turnout
    • but big influence found when evaluating importance of topics
Card Set
mass media and political agenda