Intro to PR

• 1. defining the problem
• 2. programming
• 3. action
• 4. evaluation

• Research
• Action
• Communication
• Evaluation

• 1. advice
• 2. communication service
• 3. research/analysis
• 4. PR action programs

• PR departments
• PR agencies

• $5.4 billion
• $4 billion in the US alone

the ability to link reputation business goals to increase support and to increase the organization's success

• 1. rational of product and performance
• 2. emotional behavior factor

• 1. program
• 2. evaluation
• 3. review
• 4. techniques

-first developed in the 1950s by the Navy to help manage complex projects

• -developed by Charles Gant in 1917
• -focuses on the sequence of tasks necessary for completion of a project at hand

• -always doing the right thing
• -acting ethically
• -all about earning credibility

standards of conduct that indicate how one should behave based on moral duties and virtues

another name for professional ethics

• 1. Honesty
• 2. Fairness

a formal statement of the values and business practices of corporations

• -idea emerged in the early 1960s
• -Society of Professional Journalists; Sigma Delta Chi

• -freedom of speech
• -cornerstone of journalistic society

laws that address libel and slander

printed falsehood

spoken falsehood

• -protected by law unless dealing with a public figure
• -actual malice must be proved in slander charges

• Securities and Exchange Commission
• -stems from the Securities Act of 1933 and the Securities Exchange Act of 1934

statements have been published with the knowledge that they are false

• one that might cause an investor to buy, hold, or sell stock
• -Martha Stewart Case

Federal Regulation of Lobbying Act

• provides basic automatic protection for writers
• -an original work of authorship has copyright protection

refers to a word, or a slogan, used along or in combination that identifies a product of its sponsor

• grabbing domain names in bad faith in hopes of tormenting the rightful registrant
• -ex: www.Kmartsucks.com