H&Sch4

• no multitasking
• founder of psychology as a formal discipline
• first laboratory
• edited the first journal
• cultural psychology
• voluntarism
• mediate and immediate experience
• introspection
• tridimensional theory of feelings
• apperception

the astronomer "the personal equation" to describe individual differences in measurement error

• learning and forgetting
• nonsense syllables
• objectivity
• quantification

• Act psychology questioned Wundt that mental processes involve contents or elements
• focused on mental activities (seeing) rather than mental contents (that which is seen)
• memory, recall
• imagination

• Primary data for psychology are phenomena (phenomenology)
• Feud with Wundt
• Fueld contemporary cognitive theories of emotion

• Systematic experimental Introspection: first perform a complex task then have the subject provide a retrospective report about coginitive processes during the task.
• Imageless thought