1. marketing
    the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return
  2. needs
    states of felt deprivation
  3. wants
    the form human needs take as shaped by culture and individual personality
  4. demands
    human wants that are backed by buying power
  5. market offerings
    some combination of products, services, information, or experiences offered to a market to satisfy a need or want
  6. market myopia
    the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products
  7. market
    the set of all actual and potential buyers of a product or service
  8. marketing management
    the art and science of choosing target markets and building profitable relationships with them
  9. production concept
    the idea that consumers will favor products that are available and highly affordable and that the organization should therefor focus on improving production and distribution efficiency
  10. product concept
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