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Advertising technique: group of people using a product or service.
bandwagon
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Advertising technique: product displayed in expensive home.
rich and famous
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Advertising technique: redeemable coupons for merchandise.
free gifts
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Advertising technique: scences of nature.
great outdoors
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Advertising technique: peoople smiling and laughing.
good times
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Advertising technique: people for whom a product has worked. An advertisement featuring a satisfied user of a product.
testimonial
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Anyone who purchases or uses health products or services.
health consumer
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The opinions of family members and friends, cost, and the media are all (pick from internal or external) factors that influence your health decisions.
external
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Your habits, likes and dislikes which is your personal taste are both (pick one; internal or external) factors that influenece your health decisions.
internal
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The Underwriters Laboratory monitors the _________ of electrical appliances.
safety
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The various methods of communitcating information.
media
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Television, radio, newspapers, magazines, and the internet are all forms of ________.
media
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A company's or store's written agreement to repair a product or refund your money should the product not function properly.
warranty
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Written or spoken edia message designed to interest consumers in purchasing a product or service.
advertising
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Method of judging the benefits of different products by comparing several factors, such as quality, features, and cost.
comparison shopping
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List the 6 things to consider (criteria) when you evaluate products and services.
- Cost - price
- Features - what is useful and desirable to you
- Quality - how well-made it is
- Warranty - what does it cover
- Safety - has it passed gov. inspections
- Recommendations - from trusted familty and friends
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A product-safety testing and certification organization. Their label is on electrical appliances and fire extinguishers and indicate that it passed strict safety standards.
Underwriters Laboratory (UL)
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This organization monitors safety standards for helmets and other protective equipment.
- American National Standards Institute (ANSI) and
- Snell (a nonprofit foundation)
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Where do you find info about a product's ingredients, intended use, directions for use, precautions and warnings, manufacturer's info, and the amount in the container.
product label
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Using the Internet to buy products and services.
online shopping
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Three things to remeber about online shopping.
- Price - usually cheaper
- Convenience - delivered to your door
- Product information - can only look at a picture, can't try it out in person
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List the 6 consumer rights.
- The right to safety - the product should not harm you
- The right to choose - big selection at competitive prices
- The right to be informed - right to truthful information
- The right to be heard - can help make the laws that govern buying and selling.
- The right to have problems corrected - you should be able to get your money back (compensation) if you've been treated badly.
- The right to consumer education - you can learn the skills to help make wise choices.
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All the medical care available to a nation's people, the way they receive care, and the method of payment.
health care system
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Medical doctors who provide physical checkups and general care, as well as school nurses and dentists.
primary care physicians
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Medical doctors trained to handle particular kinds of patients or medical conditions.
specialists
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Doctor who specializes in allergies.
Allergist
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Doctor who specializes in skin diseases.
dermatologist
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Dr. who specializes in care of female reproductive system.
gynecologist
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