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MARKETING INTERMEDIARIES
ORGANIZATIONS THAT ASSIST IN MOVING GOODS AND SERVICES FROM PRODUCERS TO INDUSTRIAL AND CONSUMER USERS
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CHANNEL OF DISTRIBUTION
A WHOLE SET OF MARKETING INTERMEDIARIES, SUCH AS WHOLESALERS AND RETAILERS THAT JOIN TOGETHER TO TRANSPORT AND STORE GOODS IN THEIR PATH (OR CHANNEL) FROM PRODUCERS TO CONSUMERS
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AGENTS/BROKERS
MARKETING INTERMEDIARIES WHO BRING BUYERS AND SELLERS TOGETHER AND ASSIST IN NEGOTIATING AN EXCHANGE BUT DONT TAKE TITLE TO THE GOODS
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WHOLESALER
A MARKETING INTERMEDIARY THAT SELLS TO OTHER ORGANIZATION
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RETAILER
AN ORGANIZATION THAT SELLS TO ULTIMATE CONSUMERS
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UTILITY
IN ECONOMICS, THE WANT-SATISFYING ABILITY, OR VALUE, THAT ORGANIZATIONS ADD TO GOODS OR SERVICES WHEN THE PRODUCTS ARE MADE MORE USEFUL OR ACCESSIBLE TO CONSUMERS THAN THEY WERE BEFORE
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FORM UTILITY
HAS BEEN PROVIDED MOSTLY BY PRODUCERS RATHER THAN INTERMEDIARIES
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TIME UTILITY
ADDING VALUE TO PRODUCTS BY MAKING THEM AVAILABLE WHEN THEY'RE NEEDED
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PLACE UTILITY
ADDING VALUES TO PRODUCTS BY HAVING THEM WHERE PEOPLE WANT THEM
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POSESSION UTILITY
DOING WHATEVER IS NECESSARY TO TRANSER OWNERSHIP FROM ONE PARTY TO ANOTHER EX: PROVIDING CREDIT, DELIVERY,INSTALLATION,FOLLOW UP SERVICES,GUARANTEES
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INFORMATION UTILITY
ADDING VALUE TO PRODUCTS BY OPENING TWO-WAY FLOWS OF INFORMATION BETWEEN MARKETING PARTICIPANTS
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SERVICE UTILITY
ADDING VALUE BY PRODICING FAST, FRIENDLY SERVICE DURING AND AFTER THE SALE AND BY TEACHING CUSTOMER HOW TO BEST USE PRODUCTS OVER TIME
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MERCHANT WHOLESESALER
INDEPENDENTLY OWNED FIRMS THAT TAKE TITLE TO (OWN) THE GOODS THEY HANDLE
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FULL-SERVICE WHOLESALER
PERFORM ALL OF THE DISTRIBUTION FUNCTIONS
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LIMITED- FUNCTION WHOLESALER
PERFORM ONLY SELECTED FUNCTIONS, BUT TRY TO DO THEM EXPECIALLY WELL
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RACK JOBBERS
WHOLESALERS THAT FURNISH RACKS OR SHELVES FULL OF MERCHANDISE TO RETAILERS, DISPLAY PRODUCTS AND SELL ON CONSIGNMENT
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CASH-AND-CARRY WHOLESALERS
WHOLESALERS THAT SERVE MOSTLY SMALLER RETAILERS WITH A LIMITED ASSORTMENT OF PRODUCTS
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DROP SHIPPERS
WHOLESALERS THAT SOLICIT ORDERS FROM RETAILERS AND OTHER WHOLESALERS AND HAVE THE MERCHANDISE SHIPPED DIRECTLY FROM A PRODUCER TO A BUYER
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INTENSIVE DISTRIBUTION
DISTRIBUTION THAT PUTS PRODUCTS INTO AS MANY RETAIL OUTLETS AS POSSIBLE
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SELECTIVE DISTRIBUTION
DISTRIBUTION THAT SENDS PRODUCTS TO ONLY PREFERRED GROUP OF RETAILERS IN AN AREA
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EXCLUSIVE DISTRIBUTION
DISTRIBUTION THAT SENDS PRODUCTS TO ONLY ONE RETAIL OUTLET IN A GIVEN AREA
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ELECTRONIC RETAILING
SELLING GOODS AND SERVICES TO ULTIMATE CUSTOMERS OVER THE INTERNET
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TELEMARKETING
THE SALE OF GOODS AND SERVICES BY TELEPHONE
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DIRECT SELLING
SELLING TO CONSUMERS IN THEIR HOMES OR WHERE THEY WORK
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DIRECT MARKETING
ANY ACTIVITY THAT DIRECTLY LINKS MANUFACTURERS OR INTERMEDIARIES WITH THE ULTIMATE CONSUMER
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CORPORATE DISTRIBUTION SYSTEM
A DISTRIBUTION SYSTEM IN WHICH ALL OF THE ORGANIZATION IN THE CHANNEL OF DISTRIBUTION ARE OWNED BY ONE FIRM
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CONTRACTUAL DISTRIBUTION SYSTEM
A DISTRIBUTION SYSTEM IN WHICH MEMBERS ARE BOUND TO COOPERATE THROUGH CONTRACTUAL AGREEMENTS
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ADMINISTERED DISTRIBUTION SYSTEMS
A DISTRIBUTION SYSTEM IN WHICH PRODUCERS MANAGE ALL OF THE MARKETING FUNCTIONS AT THE RETAIL LEVEL
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SUPPLY CHAIN (OR VALUE CHAIN)
THE SEQUENCE OF LINKED ACTIVITIES THAT MUST BE PERFORMED BY VARIOUS ORGANIZATION TO MOVE GOODS FROM THE SOURCES OF RAW MATERIAL TO ULTIMATE CONSUMERS
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SUPPLY-CHAIN MANAGEMENT
THE PROCESS OF MANAGING THE MOVEMENT OF RAW MATERIAL, PARTS, WORK IN PROGESS, FINISHED GOODS AND RELATIONED INFORMATION THROUGH ALL THE ORGANIZATIONS INVOLVED IN THE SUPPLY CHAIN
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LOGISTICS
THE MARKETING ACTIVITY THAT INVOLVES PLANNING, IMPLEMENTING, AND CONTROLLING THE PHYSICAL FLOW OF MATERIAL, FINAL GOODS AND RELATED INFROMATION FROM POINTS OF ORIGIN TO POINT OF CONSUMPTION TO MEET CUSTOMER REQUREMENTS AT A PROFIT
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INBOUND LOGISTICS
THE AREA OF LOGISTICS THAT INVOLVES BRINGING RAW MATERIALS, PACKAGING , OTHER GOODS AND SERVICES AND INFORMATION FROM SUPPLIERS TO PRODUCERS
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MATERIAL HANDLING
THE MOVEMENT OF GOODS WITHIN A WAREHOUSE, FROM WAREHOUSES TO THE FACTORE FLOORS, AND FROM FACTORY FLOORS TO WORKSTATIONS
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OUTBOUND LOGISTICS
THE AREA OF LOGISTICS THAT INVOLVES MANAGING THE FLOW OF FINISHED PRODUCTS AND INFORMATION TO BUSINESS BUYERS AND ULTIMATE CONSUMERS
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REVERSE LOGISTICS
THE AREA OF LOGISTIVCS THAT INVOLVES BRINGING GOODS BACK TO THE MANUFACTURER BECAUSE OF DEFECTS OR FOR RECYCLING MATERIALS
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FREIGHT FOWARDER
AN ORGANIZATION THAT PUTS MANY SMALL SHIPMENTS TOGETHER TO CREATE A SINGLE LARGE SHIPMENT THAT CAN BE TRANSPORTED COST-EFFECTIVELY TO THE FINAL DESTINATION
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INTERMODAL SHIPPING
THE USE OF MULTIPLE MODES OF TRANSPORTATION TO COMPLETE A SINGLE LONG DISTANCE MOVEMENT OF FREIGHT
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